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This partnership brings together two drivers from different worlds of British motorsport, united by a shared ambition.
Sam Shrimpton arrived in motorsport in 2025 after beating 37 international drivers in a Ginetta and Palmersport talent shootout — having never raced before. He won the Rookie Class Championship in his debut season with 8 class wins, 7 fastest laps and a 100% podium rate, often matching the pace of far more experienced competitors with less than half their track time.
Colin Turkington is one of the most decorated drivers in British motorsport history. A 4x BTCC Champion with 72 wins, 31 poles and 192 podiums, Colin brings two decades of experience at the highest level of UK racing and a long-standing commercial relationship with BMW and dealership networks across the country.
What makes this pairing different is what both drivers bring outside the car. Sam owns Teylu, a full-service marketing agency whose team has delivered campaigns for Levi's, Red Bull, GoPro and Audi. His background spans journalism for Top Gear Magazine, Evo and Red Bull Media House. Colin understands how to deliver value for automotive retail brands because he's been doing it for twenty years.
Together, they offer team and marketing partners something rare: two commercially-minded, media-trained drivers who know how to turn a racing programme into measurable business outcomes.
The GT Racer: Fast Tracked documentary series — which achieved a 25% engagement rate against an industry benchmark of 1–3% — will continue into 2027, with streaming platform negotiations ongoing and SRO evaluating it for the GT World YouTube channel.
Shrimpton Racing is now actively seeking team partners and marketing partners to join the 2027 British GT4 campaign.
The target is a consortium of 5–7 brand partners sharing in a professionally-run programme that includes entry fees, race operations, professional content production and a comprehensive marketing programme. We are also considering a singular title partner.
Partners receive access to Teylu's marketing agency capabilities — creative production, performance marketing, CRM, attribution and reporting — wrapped into the partnership. VIP hospitality, passenger rides, and activation strategies designed around each partner's specific commercial objectives.
In 2025, Shrimpton Racing delivered an average ROI of 8:1 for partners, including £48K+ in tracked revenue for Blake Mill Menswear, £200K+ in estimated value for Palmersport, and £550K+ in B2B sales pipeline for Relewise from a single trackside hospitality day.
The pathway is clear: GT4 in 2027, GT3 in 2028, Le Mans beyond. Partners come on the journey from the start.
To discuss the opportunity, contact Sam Shrimpton at sam.shrimpton@teyluandpartners.com or visit shrimptonracing.com.