British GT4 Partnership Opportunity

British GT4 offers marketing partners access to a premium, affluent audience through a rapidly growing motorsport platform — with longer broadcast dwell time, proven commercial returns and a driver pairing built for the front of the grid.

Information

This opportunity is designed for brands seeking access to an affluent, high-intent audience through a premium motorsport platform. British GT puts partners in front of more premium customers than BTCC and the EFL — for less. The grid features McLaren, Aston Martin, BMW M4 GT4, Mercedes AMG, Toyota and Porsche. It is operated by SRO, the same body behind GT World Challenge Europe and the 24 Hours of Spa.

Goal

Deliver measurable commercial outcomes for marketing partners through a British GT4 campaign — combining trackside visibility, professional content production, hospitality, and performance marketing with attribution and reporting.

Approach

A consortium model where 5–7 brand partners share in the opportunity. Each receives a tailored activation package designed around their specific commercial objectives. Teylu's marketing agency and Creative Studio are wrapped into the deal: paid media, content production, CRM, attribution and reporting. VIP hospitality, passenger rides and activation strategies built in from day one.

Duration

2027 British GT4 season — with a multi-year pathway through GT3 in 2028 and Le Mans beyond.

Opportunity

A premium platform on the rise. British GT is a rapidly growing segment — fun, engaging, and tied to sim racing culture. For 2027, the series has added Spa-Francorchamps and a 3-hour Silverstone 500 as the season opener. The GT4 Endurance Cup has expanded to four rounds. SRO live streams delivered 250M+ impressions and 16M+ views globally last season across GT World YouTube, Twitch, Motorsport.tv and britishgt.com, with Sky Sports broadcast coverage.

More dwell time. More engaged viewing. The endurance format means 2–3 hour races — 3x to 4x more broadcast dwell time than BTCC sprints. That means longer brand integration, deeper story arcs and more reasons for customers to follow via social.

A winning driver pairing. Sam Shrimpton is the 2025 Ginetta GT Academy Rookie Class Champion — 8 wins from 12 races, 100% podium rate, 66.7% win rate. Discovered through a global talent shootout, not a chequebook. Colin Turkington is a 4x BTCC Champion with 72 wins, 31 poles and 192 podiums — one of the most recognisable names in UK motorsport.

Two drivers built for commercial partnerships. Colin has a long-standing relationship with BMW, directly tied to dealership networks across the UK. Sam's career was built inside automotive brands: Top Gear Magazine, Evo, Red Bull Media House, and multi-region campaigns for Audi and Aston Martin at Ogilvy and Grey. Both are media-trained, on-camera and commercially-minded. Sam owns and operates Teylu, a full-service marketing agency — then became a championship-winning driver.

Content that delivers. The GT Racer: Fast Tracked documentary achieved a 25% engagement rate against an industry average of 1–3%. It is currently in negotiation with a major streaming service for acquisition, and SRO is in discussion to feature it on the GT World YouTube channel pre-season for the 2027 grid. In 2025, Shrimpton Racing delivered an average ROI of 8:1 for partners. All marketing is produced by Teylu Creative Studio.

Aims

What partners receive:

A British GT4 partnership delivers comparable trackside rights, hospitality and on-car visibility to BTCC — for a fraction of the investment. Teylu's marketing agency and Creative Studio are wrapped into every deal: paid media, content production, CRM, attribution and reporting.

Activation built in: VIP hospitality at every round, passenger rides in the race car, corporate networking, and customer experience opportunities trackside. Content production covering documentary, social, paid media and always-on storytelling across the season.

Proven commercial returns from 2025:

Blake Mill Menswear: £48K+ in tracked revenue from season campaigns — profitable on first purchase.

Palmersport: 8,391 clicks to booking site, £200K+ estimated revenue from 400+ projected bookings.

Relewise: £550K+ in B2B sales pipeline from one trackside hospitality day — a projected 10:1 return.

Ginetta: 2,891 qualified clicks and 114K+ YouTube views from documentary content.

Multi-year pathway: GT4 in 2027, GT3 in 2028, Le Mans beyond. Partners come along for the whole story.

Contact Sam Shrimpton at sam.shrimpton@teyluandpartners.com or visit shrimptonracing.com to discuss.

British GT4 Partnership Opportunity

Opportunity

Aims

Interested in partnering with Shrimpton Racing?

shrimptonracing@gmail.com